Fishing Lure

A fishing lure is an object attached to the end of a fishing line which is designed to resemble and move like the prey of a fish. The purpose of the lure is to use movement, vibration, and colour to catch the fish's attention so it bites the hook. Lures are equipped with one or more single, double, or treble hooks that are used to hook fish when they attack the lure.

Shopping for lures can be a bit overwhelming. There are a lot of companies that make a lot of lures in a lot of sizes, shapes and colors. But that's part of the fun, and most lures are priced about the same.

Lures are usually used with a fishing rod and fishing reel. When a lure is used for casting, it is continually cast out and retrieved, the retrieve making the lure swim or produce a popping action. A skilled angler can explore many possible hiding places for fish through lure casting such as under logs and on flats.